Rebranding a law firm.
About the project
Kancelaria Bańkowski is a law firm based in Lodz, Poland, offering specialized legal services for businesses. Modern elegance and classic character were the main guidelines we followed when we started working on this project. As part of our work, we were able to create a visual identity in which the most important part was the construction of a bold sigil, which became the core of the identity. The culmination of our work was the design and implementation of an unconventional website.
Originality
This thought accompanied us at every stage of the work. The owner of the law firm made it clear at the outset that his approach to the provision of legal services is innovative and at the same time maintains the dignity of the legal profession. To meet such an assumption, we had to apply elements characteristic of the legal industry but present it in a different way.
What we did
RWD
The design is adapted to the most popular device screen proportions, ranging from phones, tablets and laptops to large monitor screens.
UX and UI
We make sure that the interaction between the user and the web product is intuitive and useful, and the interface used for this interaction is elegant and at the same time consistent with the principles of design.
Analytics
We provide analysis of implemented projects, prepare reports, extract interesting data.
Asynchronicity
The projects we create are based on an asynchronous system of user-server interaction, making the user interaction more dynamic and intuitive.
CMS
We build a content management system so that you can quickly and intuitively edit content in web projects.
Visual Identity
We create visual identity for the project, which can include such elements as: logo, brand book, colors, fonts, key visual.
Programming
We create websites, corporate websites, online stores, dedicated applications, contest platforms and landing pages.
SEO
We adjust the content of publications to the specific tasks of positioning of the web project.
Animations
As we know, one picture is worth more than a thousand words, that's why we create 2D and 3D animations to convey information much faster.
3D realizations
We prepare 3D models on the basis of which we create graphics or animations.
Graphics
We deal with graphic design of interfaces, we carry out rebranding of brands, we create graphics and carry out post production of materials.
Hosting
We provide full implementation and hosting on our servers. We create corporate mails, redirection.
Consulting
We analyze projects, create reports, advise on product development.
Dynamic content
We create dynamic content for projects, downloading, processing and presenting data in an appropriate form on the fly.
Optimization
We test and analyze all elements of the project, we optimize materials and files, we perform source code minification.
Animations
A very large number of animations have been used on the website to further break up the classic nature of the design. These include micro-animations at all buttons, animations of appearance of all text and graphic elements, animations of drop-down sections, animated cursor, animated logo, animated signature, animated menu background. In the background of the site, a 3D space has been built in which an oval shape undulates, which clearly distinguishes the site from other law firms.
Signet
The construction of the signet was based on four elements. The first two are the letters that make up the name: K (Kancelaria) and B (Bańkowski). The third element is the outline of a shield, which symbolizes defense, security and confidence. The fourth element is a sash, symbolizing diploma, knowledge and quality. All of these elements are incorporated into a simple shield outline sign.
Identity
The entire identity of the project was built on the classic color palette for the legal industry: navy blue and gold. The navy blue color was used as a gradient and the gold color as a pastel. Colors complementing the palette are platinum and black. The typography of the project was built using two different fonts. The first is Roboto (by Christian Robertson). It is a modern, sans-serif typeface for use with long, descriptive texts. The second font is Playfair Display (by Claus Eggers Sørensen). It is a classic typeface with expressive serifs, which complements typography and is used to highlight text fragments. On the basis of the above components of the identity, the project's logotype was made. which is in horizontal and vertical versions. For each of these versions has six different color versions that allow the logotype to be placed on any color material.
